How To Boost Your Real Estate Sales with an Intelligent CRM
Blog summary:
Real estate sales managers usually see the advantages of using a CRM system quite easily. They appreciate having all their sales data stored centrally and presented in a user-friendly format. It allows them to keep a close eye on sales processes, track staff performance, and optimise the selling strategies.
However, for the average B2B sales rep, the initial perception of a real estate CRM might not be so positive. Many salespeople view it as just another tool, which means more work for them. They may feel like it's just a way for their bosses to keep constant tabs on them.
You know what really gets on the nerves of salespeople when it comes to CRM?
It's the extra time they spend entering data into the system. They feel like it's taking them away from what they do best – selling.
Let's face it, being a salesperson can be tough. Juggling multiple clients, keeping track of conversations, and staying organised can be overwhelming. But that's where sales CRM comes in to save the day.
Sales Performance Of A CRM
Here are some fascinating facts - In 2012, Tech News World conducted a research study, and guess what they found? Over half of all businesses (54%) expected their sales to improve with CRM.
Sales CRM has the potential to revolutionise how businesses approach their sales strategies. It's not just a tool for data management; it's a game-changer that can lead to significant sales growth.
You might be wondering if the impact of CRM on sales has continued over the years. Well, the statistics say "Yes!" In 2014, there was a remarkable 87% increase in the use of Mobile CRM, especially favoured by salespeople who are always on the go.
Let's talk about what matters the most for sales reps – achieving their targets. According to The Tas Group, about two-thirds of all sales forces (that's 67%) miss their sales quotas.https://www.propflo.ai/
Now, here's where it gets interesting. A study by Innoppl Technologies reveals that a staggering 65% of sales reps who used Mobile CRM achieved their sales quotas! That's a significant improvement compared to those who didn't use a sales CRM software, where 78% missed their targets.
Sales Team And A CRM
You know, not every salesperson is jumping for joy at the thought of using CRM in their daily routine. Surprisingly, 87% of them misinterpret the true value of CRM. They see it as something their managers use to keep an eye on their every move, which creates fear and reluctance to fully embrace it.
Instead of realising its potential, they end up just going through the motions, merely checking boxes in the system.But here's the thing - even though the benefits of CRM may not be immediately evident, they can be absolute game-changers when implemented correctly.
And guess what? It's the salespeople who need CRM the most that often shy away from it. Let’s shed light on the key reasons why CRM can actually help salespeople achieve their goals faster and improve their results.
You might be wondering, why do salespeople really need CRM?
Well, salespeople face two major challenges - first, how to effectively qualify and follow up on leads, and second, how to prioritise their sales activities.
But here's the thing - CRM is not just a tool that addresses these key problems. It goes beyond that and tackles other pressing issues as well. It helps them manage leads more efficiently, ensuring no potential opportunity slips through the cracks. And that's not all! CRM also empowers salespeople to prioritise their activities wisely.
Here's Why Real Estate Salespeople Absolutely Need CRM
Safe Storage Space
With CRM, salespeople can keep all their contacts, opportunities, and plans securely in one central location, accessible from anywhere.
Efficient Time Management
CRM software helps salespeople optimise their schedules and prioritise tasks to ensure they never miss out on important customer interactions, resulting in more closed deals and a stronger customer base.
Effortless Activity Reporting
Preparing weekly or monthly reports for management becomes a breeze with CRM's automated and transparent process, saving time and effort.
Targeting Made Easy
CRM allows salespeople to segment data and identify valuable opportunities with just a few clicks, avoiding the tedious task of copying and pasting data from various sources.
Stay Informed
With shared calendars, document templates, and email integration, CRM keeps the entire real estate sales team up-to-date on important information, promoting better communication and sharing of successful selling strategies.
Seize Opportunities
By tracking all customer communications, CRM ensures that salespeople reach out at the perfect time for product replacements, contract renewals, or upsells, maximising the chances of closing a sale.
Streamlined Sales Process
CRM streamlines the entire sales cycle, helping the team close deals faster and achieve targets more efficiently. Automated order processing and quote preparation lead to reduced production costs and increased sales revenue.
Customer Insights
CRM holds all customer-related data, enabling salespeople to analyse customer needs and anticipate problems, leading to higher customer satisfaction, loyalty, and ultimately, higher profit margins.
Minimise Admin Tasks
CRM takes away the burden of repetitive and time-consuming administrative tasks, freeing up salespeople to focus on more profitable activities. Product and pricing details, activity reminders, and guided sales pipelines are all built-in features of CRM.
Save Money
Although CRM systems may have a cost, they ultimately save money by reducing errors in orders or quotes, cutting down on administrative costs, and eliminating the need for wasteful Post-it notes.
PropFlo: Beyond CRM
Even though crms have their benefits, their biggest limitation lies in the fact that most solutions out there are built for all kinds of businesses. They often miss the mark in grasping and solving the special requirements of certain fields.
This gap is especially noticeable in industries with complex processes and unique challenges, like real estate. In such cases, the difference is clear – traditional CRM systems don't quite understand what's needed..
It's no longer sufficient to rely on a generic crm that was designed to cater to various industries without understanding the nuances of real estate. This is evident in the fact that a staggering 71% of CRM users scarcely utilise even half of the features, while still paying the full price for them.
This realization highlights the strong requirement to embrace a solution that approaches things in a more focused and simplified way, specifically targeting the challenges faced by the real estate industry.
This is where PropFlo steps in, not merely as a CRM, but as an Intelligent Customer Lifecycle Management software designed for real estate companies to comprehensively manage every aspect of the customer experience.
Whether you're a developer, a sales professional, or someone involved in property management, you're undoubtedly familiar with the multifaceted nature of real estate transactions.
From the initial stages of lead generation all the way to finalizing deals and post-sale management, each step involves a series of intricate processes that demand an in-depth understanding of the industry's dynamics.
The essence of PropFlo's effectiveness lies in its customer-centricity. Real estate management companies deal with a diverse range of clients, each with their own set of preferences, concerns, and requirements.
PropFlo recognizes and respects these variations, enabling personalised interactions that resonate with each client. This level of customization is a game-changer, fostering deeper connections and elevating customer satisfaction.
What’s more, PropFlo distinguishes itself by offering easy implementation. Its design and functionality are intuitive, making the onboarding process smoother and more efficient. Real estate professionals can focus on what they do best – building relationships and managing properties – without being burdened by a steep learning curve.
Unlike traditional CRMs, PropFlo isn't just a collection of features; it's a solution that caters exclusively to the needs of real estate management companies.
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This focus allows it to seamlessly streamline the entire customer journey, from the initial lead generation to the post-handout process.
By being tailor-made for the industry, PropFlo addresses the pain points and intricacies that are often overlooked by generic CRM systems.
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FAQs
1.What does a CRM do for a sales team?
CRMs keep track of interactions with potential customers, arrange customer information automatically, and remind users to follow up with leads. CRM software tools for sales essentially streamline customer contacts and enhance your sales cycle. Additionally, a CRM automates data organisation and administrative activities.
2.What is the key to a successful sales team?
Investing in your sales team will help them fill their pipelines and close more deals. Building a successful sales team means giving your team all the tools they need to achieve their goals, from inspiration and professional development to modern equipment, software tools, and incentives.
3.How can a CRM support the company's growth?
A CRM system may benefit a company by: Examine their difficulties: At the conclusion of each transaction, learn what matters to your customers—their objectives, difficulties, and preferences—and make sure you have a follow-up strategy.
4.What keeps you motivated in sales?
Spend time with positive people, learn from their experiences and techniques, and discover what works for them because it just could work for you as well. Don't be hesitant to speak with mentors and successful salesmen so you may learn from their experiences. Eliminate all negative influences from your life and surround yourself with dedicated coworkers.